- Sector: Transport
- Company: JR Diesel
- Country: Brazil
The history of JR Diesel is marked by the selfwill of its founder, Geraldo Rufino, who was a garbage collector until building one of the largest truck recycling companies in Latin America. Born in Mina Gerais, he has given hundreds of lectures about his trajectory. The largest used truck parts distributor in the country went bankrupt, but Rufino managed to pay off the debts and rebuild the company.