- Sector: Food & Beverages
- Company: Notco
- Country: Chile
Matías Muchnick leads the promising The Not Company. His startup revolutionizes the food industry by using artificial intelligence-based technology that creates plant-based products with flavors and textures similar to food of animal origin. Based in New York, this Chilean secured financing from Amazon founder Jeff Bezos for USD 30 millions in 2019. The company’s growth is exponential, becoming a candidate to be a Chilean unicorn by the end of the year and planning to open up to the United States stock market in 2023. Its value is estimated to exceed USD 300 millions. The most recent achievement was to seal an alliance with the North American fund Enlightened Hospitality Investments.