- Sector: Real Estate
- Company: Habi
- Country: Colombia
Habi, founded in 2019 by Brynne M. Rojas, current CEO, and Sebastián Noguera, the firm’s president, uses its own pricing algorithm and scalable processes to “set free” middle-class Latin Americans from across the region from “a real estate market. convoluted and inefficient, “while helping agents and banks make more informed decisions. In late June, the Bogota-based company raised US$100 million for its series B funding, led by SoftBank Latin America Fund along with previous investors Inspired Capital, TigerGlobal, Homebrew and 8VC to continue its growth in Colombia and expand in Mexico.
