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Barbara Gonzalez assumed the role of CEO of Bitso in Mexico, one of the largest cryptocurrency exchange platforms in Latin America, in June 2022. Since 2018, she has been in charge of the company’s finances as global CFO and which is an area she will continue to watch very closely. Gonzalez managed the fundraising that enabled the Mexican fintech to reach unicorn status in 2021, with a valuation of US$2.2 billion. Prior to joining Bitso, she worked at investment bank Lazard, leading M&A and capital markets.