Switzerland-born Dominique Oliver is the founder and CEO of Amaro, a Brazilian technology startup focused on fashion retail, with an omnichannel strategy of e-commerce and physical stores. Founded in 2012, the company started with its own products, in the 1P strategy, but began to make other brands available as of 2020. In an interview with Exame magazine, the CEO, who began his career in investment banking in New York, said that the partnership with marketplaces should include 500 brands by the end of 2022.