Luis Justo

Luis Justo has been CEO of the world’s largest music festival, Rock in Rio, since 2011, an event that generated an impact of 1.7 billion reais (US$347.2 million) for the city of Rio de Janeiro in 2022, according to the organizers. In 2023, the company will hold a new festival, called The Town, in São Paulo, also biannual. More than 100,000 people per day are expected to attend the new event.