President and CEO of Herdez, a Mexican food and beverage distributor. In recent years, the company has expanded its brands and food segments. It added frozen products to its portfolio through the acquisition of Nutrisa and Moyo. It owns the Cielito Querido cafeteria chain and acquired a Mediterranean food segment last year. He is a member of the board of directors of Papalote Museo del Niño and is vice-president of the National Chamber of the Canned Food Industry.
