Bruna Tavares is a journalist, entrepreneur and founder of the makeup line that bears her name, launched in 2016. In 2023, the influencer opened the first physical store of her brand in Oscar Freire, with an investment of R$4.5 million (US$914,300), called BT House. According to Tavares, the brand’s turnover is between R$18 million and R$22 million (between US$3.6 million and US$4.5 million) per month.