PRESS RELEASE — Celebrating two years of a successful partnership, Bloomberg Linea and Visa are delighted to unveil an extended subscription offer tailored for select credit card members across Latin America and the Caribbean. Corporate cardholders and gold cardholders will now be able to enjoy a 3-month subscription with no additional cost, while eligible Platinum and Signature cardholders will have a 4-month subscription at no expense, and Infinite cardholders receive a 5-month subscription free of charge.
“We’re thrilled about this new chapter in our partnership with Visa. Bloomberg Linea’s remarkable growth since 2021 reflects our commitment to quality and relevance. Together, we aim to amplify the value for Visa cardholders, offering them data-driven insights and fostering a community of informed decision-makers and leaders in the Latino eco-system,” said Kaio Philipe, Bloomberg Linea co-founder and COO.
This partnership builds on the initial benefit introduced in 2021 by adding an extra month to the previous subscription offer, demonstrating the companies’ commitment to enhancing the value for their cardholders in the region.
Ricardo Tafur, Head of Consumer Payments for Visa Latin America and the Caribbean shares, “Latin American and Caribbean consumers are seeking differentiated experiences, and over the last few years we have seen a shift towards a subscription service model. In support of this demand, we have continued to enhance our credentials value proposition with a new generation of subscription economy benefits that will allow us to better respond to consumer needs and aspirations, and boost our benefits platform, providing an unrivaled digital offering, and this expanded partnership with Bloomberg Linea is a testament of that.”
Since its debut in August 2021, Bloomberg Línea’s website has experienced significant growth, now reaching 30 million people per month across all platforms. The multiplatform’s primary focus is on the dynamic Latino markets, establishing a successful connection with a young and diverse audience, introducing business and finance topics to emerging audiences. Gen Z and Millennials account for around 60% of its user demographic.
For more information on the terms and conditions of these valuable benefits, please visit Visa’s Benefit Page.
About Bloomberg Línea
Bloomberg Línea is a multiplatform business news outlet launched as a partnership between Falic Media and Bloomberg Media. It offers its audience and advertisers a range of digital products aimed at the financial and business audience in Portuguese, Spanish, and English. Bloomberg Línea leverages the global resources of Bloomberg Media and its workforce of 2,700 journalists and analysts in 120 countries, creating a news platform for a rapidly growing audience in Latin America and the Caribbean. The content features translations from Bloomberg and local reports produced by a team of more than 70 contributors across the region. It’s available on multiple platforms, including desktop, mobile, podcasts, events, and social media, offering comprehensive coverage of companies, personalities, events, and trends in markets across the Latino markets.
About Visa Inc.
Visa (NYSE: V) is a world leader in digital payments, facilitating payments transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at https://visa.com/
