Alexandre Birman

October 07, 2021 | 08:29 AM
  • Sector: Diverse
  • Company: Arezzo
  • Country: Brazil

Arezzo CEO Alexandre Birman rushed to meet the challenges of the pandemic. With the closure of physical stores (the group’s brands have 882 stores), the company tried to digitize its consumer contact channels and, today, e-commerce represents almost 30% of revenue. In 2020, during the pandemic, Arezzo made two acquisitions: Reserva (clothing) and Troc, an online thrift store.