- Sector: Holding
- Company: Organización CULTIBA
- Country: México
He chairs the Board of Directors of Organización Cultiba, a conglomerate of companies with interests in the sugar business and bottling of PepsiCo branded products in Mexico. He has been a key player in representing the interests of the Mexican private sector in the negotiation of the United States-Mexico-Canada Agreement (USMCA). Under his initiative, ‘El Cuarto de Junto’, a website and a book that compiles the history of the trade negotiations on the Mexican side from the point of view of the business sector, was published.