He is founder of Cubazon e-commerce, which sells products from Cuba’s private sector companies. Romero is based in Havana, where he has a software development team. He graduated from the Universidad Tecnológica de La Habana in engineering and has an MBA from the Universidad Católica San Antonio de Murcia in Spain. He is also a consultant in small business management at the Cuba Emprende Project. Cubazon is Romero’s third startup, having previously founded software development company Ingenius and a company focused on the installation and updating of operating systems, software and drivers.