Juan Francisco Beckmann Vidal

Mexico | José Cuervo | Food and Beverage

September 18, 2022 | 10:30 PM

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Despite losing almost US$1 billion a year to date, Juan Beckmann Vidal and his family remain one of the five Mexican business groups on the Bloomberg Billionaires list. With tequila as its calling card, Becle had sales of more than US$2 billion in 2021 and everything seems to indicate that 2022 will bring a new record in this category. Casa Cuervo, the parent company, is also looking to stay on trend by participating in new digital initiatives, such as a distillery in the Metaverso designed by Rojkind Arquitectos, as well as activities in the NFT market.