Curitiba native Luanna Toniolo Domakoski is CEO of Troc, a circular fashion platform acquired in 2020 by Arezzo, in line with the growing market for sustainable businesses. She founded the company in 2017 as an online luxury clothing boutique. A mother of two children, she studied law and served as a tax law attorney. She studied marketing management at Harvard. In Troc’s first 10 months, the company made its first million reais. Before three years had passed, it had reached R$10 million.