Preto Zezé

Preto Zezé, or Francisco José Pereira de Lima, is a businessman, cultural producer, entrepreneur, and president of CUFA, the Central Única das Favelas, a Brazilian organization recognized nationally and internationally in the political, social, sports, and cultural spheres that has existed for 20 years. During the pandemic, CUFA created CUFA Against the Virus and Mothers of the Favelas, a program that assisted families in more than 5,000 favelas and mobilized more than R$425 million, impacting 13 million people.