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Luisito Comunica is part of a plethora of influencers who have made a career out of what for millions is a simple hobby: uploading videos and publishing in their social networks about their life, their antics, and the experiences. According to some reports, Luisito maintains an online presence that generates about US$50.000 a month. The income is due to sponsorship programs with some brands, as well as digital advertising. Together with Juanpa Zurita or Yuya, they have millions of followers on Instagram and YouTube and their success has led them to undertake businesses outside the virtual world, as models or faces of brands and product ambassadors.
