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A graduate of the Anáhuac University in Mexico City as a court clerk, Actuaria, Anabell Trejo teamed up with Francisco Álvarez to found Getin, a plataform that identifies consumer behavior via their smartphone and sends them offers of services and products. The startup allows clients, through retail analytics and a physical in-store device, to have knowledge of potential visits. It also offers key hours in which those businesses have the most traffic to increase their sales opportunities.
