Carol Bassi

Anna Carolina Bassi created her own luxury fashion brand, Carol Bassi, in 2014. She started with her own creations in the back of a store owned by her parents, also entrepreneurs, on Alameda Lorena, in São Paulo. After a time its turnover was greater than their entire chain of Guaraná Brasil. At the end of 2021, Carol Bassi was sold to Arezzo for 180 million reais, in a deal that may reach 220 million reais with the accomplishment of its goals. In 2021, the chain had revenues of 58 million reais ($11.1 million).