Eugenio Pace and Matías Woloski founded Auth0 in 2013 as an operating system for secure access to different applications. the “login box” is a flexible, personalized and, above all, secure tool that in 2019 achieved the unicorn status. This year, it was acquired by Okta for US$6.5 million. The acquisition by Okta and the continued investment in Auth0 are at the center of growing demand, and there is an enormous market potential of US$30 billion for Customer Identity and Access Management. Present in 70 countries, its most recent Series F funding round, in 2020, raised US$120 million, which pushed Auth0 to the value of US$1,92 billion (in July 2020) and to a total capital raised so far of more than US$330 million.