Frederico Trajano

Frederico Trajano is the CEO of Magazine Luiza since 2015, having joined the company as head of ecommerce in 2000, and has held positions in the marketing and commercial departments. He is the son of the company’s president of the board, Luiza Trajano, and responsible for the digitization of Magalu. Ecommerce currently represents around 70% of the company’s revenues. Frederico led the acquisition of 20 small companies by Magazine Luiza in 2020.