Financial Markets Association Crown Bloomberg Línea as the Second Leading Digital Finance Influencer in Brazil

The brand was recognized as one of the most influential players in Brazil by Anbima

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PRESS RELEASE — The 5th edition of the Financial Influencers Report, recently released by the Brazilian Association of Financial and Capital Market Entities (Anbima), has positioned Bloomberg Línea in the prestigious second spot of the Digital Finance Influencer Ranking.

Resulting from a rigorous evaluation carried out in collaboration with the Brazilian Institute of Research and Data Analysis (IBPAD), the study scrutinized the performance of content creators across various social media platforms, such as X (formerly Twitter), YouTube, Instagram, and Facebook. This recognition reaffirms Bloomberg Línea’s stature in the realm of digital financial content.

In the competitive landscape of this ranking, Bloomberg Línea stood out ahead of established brands such as “Me poupe!” (with 7 million followers on YouTube), InvestNews by Nubank, Empiricus, Suno, and MoneyTimes, among others. Bloomberg Línea, the youngest brand amongst the top 10, made a notable impression by securing the second position.

The analysis, which began in the second half of 2020, encompassed 515 content creators, amassing a collective 176 million followers across multiple social media platforms. The influencers were categorized into 13 distinct groups, based on the nature of their content and audience engagement strategies.

Beyond a mere ranking, the report provides an in-depth insight into the financial sector, delving into the most discussed financial products and topics, the content that garners the most engagement, the most frequently used hashtags, and the influencers’ relationships with prominent market institutions like banks and brokerages. Bloomberg Línea’s ascending trajectory in the ranking illustrates the company’s steadfast commitment to delivering precise, unbiased, and highly relevant financial information to the public.