- Sector: Automotive
- Company: Lincoln México
- Country: México
Rosángela Guerra is the second Mexican woman to be appointed as CEO of an automotive company and the first to lead Lincoln Mexico, Ford’s luxury brand. Her mastery in different areas related to the consumer, distribution, marketing, product, and auto parts led her to assume the executive position in 2017. With the purpose of continuing to consolidate the brand in the country, she is currently getting ready for Lincoln’s 100th anniversary celebration in February 2022, where the company will take the opportunity to announce its first electric vehicle. She is part of the company’s global efforts to generate 40% of sales volume through battery-powered models by 2030.
