Brazil | WAAW | Media & Entertainment

September 18, 2022 | 10:30 PM

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DJ Alok is the most listened-to Brazilian on streaming and one of the most influential in electronic music: he has 22 million monthly listeners, has reached 3.2 billion streams on the main platforms, and has 28 million followers on Instagram. Recently, he received R$30 million to lend his image to a game (he donated R$27 million), became a partner of the Petrópolis Group, invested R$500,000 in a project to encourage black entrepreneurs, and launched a brand of low-cost audio equipment with the goal of reaching 10% of this market in the country within two years.