:quality(75)/cloudfront-us-east-1.images.arcpublishing.com/bloomberglinea/CKM6BVARG5BBPJWX4I66M5LGOY.jpeg "Messi en Dubai. El astro argentino viajó al país de Medio Oriente luego de disputar la fecha 18 de la Ligue 1.")
Bloomberg — Argentine soccer superstar Lionel Messi will join Major League Soccer club Inter Miami, according to the BBC, turning down a deal from Saudi Arabia that would have reportedly handed him a $400-million-per-annum salary.
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The soccer player is being offered a profit-sharing agreement with Adidas and Apple, The Athletic reported, citing people familiar with the transaction.
Apple and Inter Miami, owned by former England player David Beckham and the Mas family, didn’t immediately respond to requests for comment. Adidas declined to comment.
Messi’s move to Major League Soccer would be a significant blow to Saudi Arabia’s global sports ambitions, driven by Crown Prince Mohammed bin Salman. The Kingdom has been trying to bring more star power to its domestic soccer league after Cristiano Ronaldo joined a Riyadh-based team. The country’s Public Investment Fund has financed the LIV Golf league, which is merging with the PGA Tour, while the sovereign wealth fund has purchased Premier League club Newcastle United, quickly transforming the underachieving team into a serious force in English soccer.
:quality(75)/cloudfront-us-east-1.images.arcpublishing.com/bloomberglinea/32QISQ7LHBAMTAFLY4IFZFUTE4.jpg "(Photo by Julian Finney/Getty Images)")
Bringing Messi, 35, to the US would also have major repercussions for Miami and Major League Soccer, as the city gears up to be one of the World Cup’s host cities in 2026.
It would mark the first time Messi has played club soccer outside Europe in his storied professional career. The World Cup winner starred for Barcelona since he was a teenager, winning multiple league titles and the Champions League. He left to play for Paris Saint-Germain in 2021, and it was reported he was seeking a return to the Catalan team.
For Apple it would strengthen its soccer strategy. The company forged a $2.5 billion 10-year deal with Major League Soccer to show games on its TV+ platform. And one of the streaming service’s most popular TV series, Ted Lasso, follows a fictional Premier League team coached by an American.
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For Adidas it would be a coup at a time the German brand is struggling after the collapse of its Yeezy franchise following its canceled partnership with Ye, the rapper formerly known as Kanye West.
Adidas has lost considerable market share in the US in recent years to Nike Inc. and smaller brands like Hoka. Soccer is a bright spot for the company in the US, which is the world’s single largest sports market.
The German company extended its contract with the MLS earlier this year, a move that Chief Executive Officer Bjorn Gulden has called “very, very, very important.” Adidas has ambitions of combining soccer with fashion and music to create a sort of soccer “street culture” around the world on par with what’s seen in basketball.
“That’s why it’s important to protect our number one position in soccer in the big markets,” Gulden said last month on a call with analysts.
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