Mayra González

August 16, 2021 | 10:24 AM
  • Sector: Automotive
  • Company: Nissan Global Sales
  • Country: México

Mayra González faces the challenge of returning Nissan’s global sales to the pace the company had before the pandemic. The Mexican executive, who shined as head of Nissan Mexico, stood out in May 2021 when Nissan sales grew 28% over the same month in 2020. The main market continues to be North America, where Nissan is introducing more high-end electric vehicles.In Tokyo they assure that one of the successes in the area of global sales was the initiative of a digital channel, where they have observed vehicle placement levels of up to 11% of the total, with an initiative they call buy at home.