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Chilean Betterfly Partners With Hanu Fit to Enter Brazil

The digital benefits unicorn will have a space for physical activity, sports, health and meditation in Brazil

Felipe Apablaza (Executive Director of Hanu Fit), Eduardo della Maggiora (Founder and CEO of Betterfly) & Tomislav Matijevic (Executive Director of Hanu Fit).
By Bloomberg Línea
March 02, 2022 | 04:40 pm

Chilean unicorn Betterfly and digital wellness platform Hanu Fit are teaming up to reach the Brazilian market together.

Starting in March, digital benefits startup Betterfly will have a space for physical activity, sports, health, and meditation classes in Portuguese and Spanish produced by Hanu, in what will be the first step of the platform in Brazil.

Through the partnership, users will get classes from functional training, dance, yoga, active break, pilates, boxing, specialized classes for children, the elderly, and pre-post natal, among many others, in addition to different alternatives found in the wellness category, such as meditation and healthy eating -where users can find recipe videos and nutritional plans according to their personal goals.

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Hanu works based on the ability to customize the experience of each subscriber through artificial intelligence, to which are added classes and coaches in more than 30 disciplines. The startup is the second partnership Betterfly does in months. In December, it announced its alliance with Chubb, an insurance company that operates in five countries.

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