Bárbara Garza

Since the end of 2021, Garza has headed the Mexican operations of Buenbit, an Argentine platform that facilitates investment in cryptocurrencies. The Monterrey, Mexico-born executive took on the challenge of launching operations in her home country, a market where the local unicorn Bitso operates and where financial authorities have urged caution in the use of virtual assets. The industrial engineer has seven years of experience leading operational and growth activities in technology companies in Latin America, after five years at Uber and two years at CloudKitchens.