Barbara Garza, originally from Monterrey, has the mission of consolidating the Buenbit cryptocurrency exchange in Mexico. An industrial engineer, she has been the platform’s country manager since the end of 2021. Garza has seven years of experience leading operational and growth activities in technology companies in Latin America. She worked for five years at Uber and for two years at Travis Kalanick’s CloudKitchens. The challenge is to position Buenbit in the midst of crypto volatility and a market led by Mexican unicorn Bitso.