Hugo Rodrigues

Brazil | WMcCann | Media & Entertainment

Hugo Rodrigues
September 18, 2022 | 10:30 PM

Read this story in

Portuguese or inSpanish

Hugo Rodrigues is the chairman of WMcCann, one of the largest advertising agencies in the country. This year, he founded Aldeiah, a strategy and innovation agency that has Bradesco among its clients. From 2017 to 2021, he was the president of WMcCann, chosen by the American Interpublic as Washington Olivetto’s successor. taking it from 15th to fourth place in the agency ranking. Previously, he was CEO of Publicis Brasil from 2014 to 2017. He has won 18 Lions at the Cannes Film Festival.