Anna Carolina Bassi is an entrepreneur and fashion designer, known for turning her lifestyle into a business. At the helm of the Carol Bassi brand, she has turned her company into one of the leading luxury women’s clothing brands in Brazil. With a degree in fine arts, the entrepreneur established herself in the fashion industry at the same time that sales of lurex and cashmere, items she promoted on social networks, were growing. Her family founded the clothing company Guaraná Brasil. In 2021, Arezzo bought the Carol Bassi brand for 180 million reais (US$36.6 million).