- Sector: Food & Beverages
- Company: Mercon Coffee
- Country: Nicaragua
In a context of health, political and economic crisis, as well as climate warning, José Antonio Baltodano leads one of the flagship firms in the coffee world. With Mercon Coffee he has a presence in the global coffee chain, from cultivation to distribution, as well as bean trading. The company in 2017-2018 reported sales of almost US$700 million from its direct operations in 10 countries and customers around the world. Despite having a difficult relationship with the government of Daniel Ortega, Baltodano is a great promoter of Nicaragua’s potential to global investors
