Bárbara González Briseño

González Briceño is the CFO of Bitso, one of the largest cryptocurrency platforms in Latin America. She has spearheaded fundraising efforts, which enabled the Mexican fintech to reach unicorn status in 2021, with a valuation of $2.2 billion, and she is the only woman on the company’s leadership team. Prior to joining the company, she worked in investment banking at Lazard, leading M&A and capital markets transactions.