Pedro Alcântara Rego de Lima

Pedro Lima is the CEO of the 3Corações Group, the largest coffee company in Brazil. He was responsible for taking the then Café Santa Clara, from Rio Grande do Norte, to the top of the sector’s ranking after the joint- enture with the Strauss-Elite group, owner of Minas Gerais’ Café 3Corações, in 2005. Under his command, the group entered the juice segment by purchasing the Frisco and Tornado brands, and acquired the Itamaraty coffee brand, Cia. Iguaçu de Café, and the roasted and ground coffee operation of Mitsui Alimentos.