Bloomberg — The Los Angeles Clippers are partnering with software firm Globant SA (GLOB) to integrate technologies that will be used by fans at the basketball team’s new arena.
Globant’s agreement with the team marks its first such partnership in the National Basketball Association. It also follows recent deals with soccer governing body FIFA for a streaming platform and Spanish soccer league LaLiga on a tech venture. The agreement will last several years, according to a statement that didn’t include the specific length or the value of the deal.
The Clippers, owned by former Microsoft CEO Steve Ballmer, plan to open their new stadium Intuit Dome in 2024, in Inglewood, California. There, technology from Buenos Aires-based Globant will be used to “reinvent” the fan experience, according to a statement.
“Intuit Dome will apply cutting-edge, emerging technologies to create a fan experience that reaches previously unseen levels of immersivity and engagement,” said Fernando Matzkin, Globant’s chief business officer in North America.
Sports and entertainment make up the company’s second-largest revenue category trailing only financial services. Shares of Globant have dropped 40% so far this year as part of a broad sell-off in tech stocks.
Read more on Bloomberg.com