Bruno Lasansky has been CEO of Localiza since April 2021, and has worked for the company since 2016. Previously, he held the positions of COO and CEO of the car rental division. During his tenure, Localiza completed the merger with competitor Unidas and became the largest car rental company in Latin America, with a fleet of 445,000 vehicles. In 2023, the company chose Mexico to start its expansion to other countries in the region. Born in Argentina, the executive holds a degree in industrial engineering from the Instituto Tecnológico de Buenos Aires and an MBA from the Wharton School in the USA.