He has been the vice chairman of the board and CEO of BBVA Mexico since 2015, the largest bank in the country’s financial system. After the pandemic and in the context of high interest rates, the banker set himself the task in 2023 to boost domestic demand with a focus on the user. BBVA’s customer base reached a total of 29 million and with the “Banco de Barrio” initiative, progress has been made in the banking penetration of new micro-SMEs. Osuna achieved that the bank was recognized with the first place in the Net Promoter Score (NPS) for offering its customers the best experience in the market.
