Advertising executive Eduardo Simoón is CEO and founding partner of Galeria, an agency he founded in 2022. In its first year, the company was named “Agency of the Year” in Caboré and took the “Best” award from PropMark, in addition to being considered the best in 15 categories by the Agency Scope study. The agency ranks second among the country’s largest media buyers in 2023, according to the Cenp-Meios ranking, with revenue of R$1.23 billion (US$253.5 million). Prior to Galeria, Simon led one of the most successful mergers in the national advertising market, which resulted in DPZ&T in 2015.