Magdalena López is clear that her business is not only selling cars, for her her main activity is selling dreams. It is not for nothing that owning a car is the second most important purchase for families in Mexico. In a year in which car sales are exceeding pre-pandemic levels, the Mexican executive has managed to position Renault among the top 10 brands in the country. In the first seven months of 2023, sales of the French automaker have grown more than 54%. The car financing company has more than 30 years of experience, two thirds of which were in the consumer goods industry.