Although his career in the ring has been bittersweet in his last few fights (a loss to Russian Dmitri Bivol and a 12-round decision win over John Ryder in Guadalajara), Saúl Canelo Álvarez continues to generate money, either to fatten his wallet or for the partners with whom he collaborates. Forbes ranked him fifth on its most recent list of the highest paid athletes, with an income of US$110 million dollars. Of that amount, only US$10 million was from commercial agreements, mostly with partners such as Hennessy. Of humble origins, Álvarez is not shy about recognizing his origins and acts accordingly. An example of this is the purchase he made of the bus company that covered the route he and his family used in the urban area of Guadalajara. “As a kid I sold popsicles and used those buses,” he said of the transaction.